That New Thor Trailer Proves Marvel Really Knows What You Want

The first trailer for Thor: Ragnarok opens not with a bang, but with a wink: the Norse god of thunder in chains, cracking wise. “I know what you’re thinking,” he deadpans in the voice over. “How did this happen?” Thor might be smart, but in this case he’s wrong. What you’re actually thinking is: Is that a joke? In a Thor movie? Followed closely by Wait, is that Zeppelin?! The answer to these questions—because this is Marvel, and Marvel has deconstructed Cinema Score in its test kitchen so many times that it can turn Ant-Man into a half-a-billion-dollar juggernaut—is an emphatic “yes.” Continue reading